Automated Video Games Online Store

Listing Details

Online store selling popular digital games across multiple genres such as action, adventure, horror, racing, and strategy, covering via automatic API connection to tried and tested wholesale digital games supplier. The project is designed to run by itself with minimal intervention.

I scaled a similar project to over $125,000/year turnover & 46% net profit (message for proof) and exited it here on Acquire a few years ago. As with that project, the progress with this one has all been achieved by me, a single, self-taught marketer using only Microsoft Ads and nothing else. This site has been built with twice the inventory of the old site and is generally built better. I had hoped to scale it to over 200k/year but have had to cut that process short due to other pressing personal obligations. I believe that the right person or team could easily get this project to its full potential, far beyond anything I had in mind with my limited marketing experience, but I have priced it simply based on what I've done so far and at less than 1x Turnover. You'll continue with a fully functional project along with over 1000 customer emails with order details ready for marketing use and a custom built and optimized API plugin connecting to an extremely reliable supplier.

How can the buyer take this project further?

For the next owner the easiest ways to scale are:

 - Expand to Google for the significantly higher reach of their shopping and responsive text ads 

- Begin social media marketing for acquiring new traffic and also for upselling and cross-selling as well as creating a community around the brand 

- Starting with the already 1000 strong current customer list and continuing with all others, set up an email marketing strategy for abandoned cart recovery, upselling, cross-selling and customer retention 

- The store operates in a few select markets, expansion to others would be extremely easy The above measures could more than quadruple traffic and seeing as the store already converts really well this alone could achieve all scaling goals very quickly. 

For more long-term growth: 

- Work on a content marketing strategy and on-site SEO for organic traffic. Being a games site, YouTube videos and blogging would be a no brainer. Our main competitors are already getting amazing results via this strategy.