Full-Service Influencer Marketplace

Listing Details

Hire Creators, Reach More Customers

A full-service marketplace (app) that lets brands easily and cost-effectively market their D2C products through creators, by centralizing and automating campaign processes from A-Z. The app lets creators find matching campaign offers, location-based or remote, manage the campaign processes and get paid through the app.

For businesses:

1. Easy campaign creation and campaign management dashboard
2. Manage influencer applications, contracting, results, and payments in one place
3. More efficient workflows save time and money, while boosting sales

For creators:

1. Find interesting campaigns nearby (retail - on a map), or anywhere (remote campaigns, e.g. ecommerce products)
2. Get accepted for a campaign and receive contract details. Management of workflows
3. Submit results and get paid - easily through the app

Identified target customer group:

1. Small- and medium-sized businesses with D2C products & services
2. Agencies that manage influencer marketing campaigns

Contrast to existing agency/platform models: Our value proposition targets SMBs more effectively

● Learning from successful marketplaces like Fiverr, Upwork, Uber, Grab, AirBnB & more: Our app impresses with its marketplace functional design and features (e.g. interactive GPS map for campaigns)

● Mobile-first approach: “Your digital personal assistant in your pocket” for being more successful at creator marketing

● Functional design as USP: It will be difficult (and risky) for existing competitors to pivot their marketplace into a self-service solution for SMBs like ours

⇨ The influencer landscape is very fragmented. There is no central marketplace that enables SMBs and creators to come together quickly and easily. This is your chance to start and scale the Upwork for the creator economy.

How can the buyer take this project further?

Go the last mile and launch this baby. Then, marketing & sales to agencies in order to scale.