Marketplace for Sports Organizations

Listing Details

Software, tech products or services for sports clubs, companies and sports professionals. We've more than +30 top international partners and generate leads or sales for them.

1. Seller Bio

CEO & Founder in a SaaS for sports clubs and also CMO of a fast-growing Spanish sports tech startup. I've been into sports for many years, understanding the needs of the sports clubs and professionals.

2. Executive Summary

This website is a marketplace where sport organisation managers or professionals can find different kinds of software for them, buy innovative sports products or ask for specific services.

3. Highlights

This section details the strengths and opportunities of/ for the business. You should outline what makes this business a good business. What the areas of potential improvement are. It should contain the following information as sections:

Strengths:

A lot of qualified traffic with very specific needs

Good reputation brand in Spain

Leaders in Spain & Latam for this niche 

Opportunities

Monetise the content

Increase number of partners

Offer the products to other markets

4. Operations

Every 3 months the owner of the business needs to contact every partner to make the commission payments, after analysing the conversions. (With some partners it's done monthly)

Generate more content (optional)

Negotiate with new partners and create their landing page and content (optional)

Answer an average 20/50 emails per week for qualified leads that need to be contacted by the partners

5. Customers

Profile

The main customers are clubs and sports clubs managers. We also have sports professionals purchasing some products or services.

Segmentation

We target sports clubs in Spain (mainly) and LATAM (Spanish spoken countries). We've products for any sports, but the leader is football/soccer.

Customer acquisition

+95% organic search

Customer retention

Customers are not ours, the customers go directly to our partners' sites and convert there. 

6. Financials

The costs are minimal. Just need to have a CRM and maintain the website. On the other hand, most of the revenues come from SaaS software, so once the lead converts, this revenue is passive for many many months. It's a good way to scale the passive income from this business.

How can the buyer take this project further?

1. By generating more content
2. By increasing the number of partners
3. By expanding to other countries
4. By introducing a lead nurturing strategy
5. By doing a follow-up in strategic big sales