Newsletter & Mental Model Cards on Critical Thinking

Listing Details

I built this project to make a physical product standout when there is a lot of digital noise. Apart from having an itch to build something physical, I wanted to be better at critical thinking. This project was a way for me to learn from doing.

I started this project in 2018, but always treated the project as a side project and I still do. But in 2020, due to WFH, I picked up on the project again which led to ~500  orders. I still don't do any marketing or sales. Mostly the sales has come from partnering up with other newsletters. Barbara Oakley who is a famous professor on Coursera shared the project in her newsletter most recently.

Small marketing effort has led to about 753 total newsletter subscribers. Currently, I have 700 active subscribers. I have also gained some social media following on Instagram and Twitter.

People really enjoy the concept of mental models, monthly newsletter and instagram visuals. People also love the branding!

I want to offload this project to someone who is able to scale the physical project and extend the product into digital space. Please check out some of the numbers below:

1. Newsletter Total Subscribers: 753
   1. Active Subscribers: 700
   2. Average Open Rate 48.6%
   3. Average Click Rate 11.9%
2. Instagram Followers: 371
3. Twitter Followers: 127

How can the buyer take this project further?

Expand into different categories, make it digital, growth marketing and direct sales with educational centers.