Newsletter & Mental Model Cards on Critical Thinking

Newsletter and Mental Model Cards about a multidisciplinary approach to critical, clear & independent thinking.

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Listing Details

I built this project to make a physical product standout when there is a lot of digital noise. Apart from having an itch to build something physical, I wanted to be better at critical thinking. This project was a way for me to learn from doing.

I started this project in 2018, but always treated the project as a side project and I still do. But in 2020, due to WFH, I picked up on the project again which led to ~500  orders. I still don't do any marketing or sales. Mostly the sales has come from partnering up with other newsletters. Barbara Oakley who is a famous professor on Coursera shared the project in her newsletter most recently.

Small marketing effort has led to about 753 total newsletter subscribers. Currently, I have 700 active subscribers. I have also gained some social media following on Instagram and Twitter.

People really enjoy the concept of mental models, monthly newsletter and instagram visuals. People also love the branding!

I want to offload this project to someone who is able to scale the physical project and extend the product into digital space. Please check out some of the numbers below:

  1. Newsletter Total Subscribers: 753
    1. Active Subscribers: 700
    2. Average Open Rate 48.6%
    3. Average Click Rate 11.9%
  2. Instagram Followers: 371
  3. Twitter Followers: 127

How can the buyer take this project further?

Expand into different categories, make it digital, growth marketing and direct sales with educational centers.

Tools & Technologies


Skills Required

Marketing, Customer Service, Writing, Communication, Strategy


Blogging, Business, Career, Content, E-Commerce, Educational, Kids

Reason for Selling

I have other projects or businesses I would like to focus on

Your Options

Included in the Sale

  • Includes website
  • Includes domain
  • Includes source code
  • Includes marketing assets
  • Includes social media accounts

Other Information

  • 0 Offers received
  • 700 Newsletter subscribers
  • 127 Twitter followers
  • 371 Instagram Followers

Recent Offers

There are no open offers for this listing yet.