State of Mind Podcast

Popular podcast with 220,000 plays, 155,000 unique listeners, and 40,000 subscribers.

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Listing Details

BACKGROUND

Invisible Media is an audio production company based in Berlin specialized in podcasts. We have produced successful shows for multiple brands including McKinsey and Jägermeister, as well as our own shows, such as ​State of Mind​. With only 6 episodes, the first season of ​State of Mind received more than 360,000 plays and achieved a top 4 ranking in the iTunes charts in the UK and Germany. Invisible Media is currently in the process of shutting down as all the shareholders are focusing on new projects. It is for this reason that the company is currently selling its main assets at a discounted price. 

ASSET

Invisible Media is selling the podcast account of its most successful show, State of Mind. It has more than 220,000 plays, 155,000 unique listeners, and 40,000 subscribers.

The account is hosted on ​Simplecast​, and thanks to its distribution system any media asset uploaded on it will be automatically distributed on all relevant music and podcast streaming platforms. These include Spotify, Apple Podcasts, Pandora, Google Podcast, Amazon Music, Deezer, iHeartRadio, Radio Public, TuneIn, Pocket Cast, Stitcher, Overcast, Castbox, Luminary, Radio.com, Player FM, Jio Saavn, Breaker and Gaana.

In the account, we have published the 6 episodes of the first season of Invisible Media’s high-value production podcast State of Mind​. With the sale, Invisible Media will transfer not only the music and podcast account but also the Intellectual Property Rights of the first and second season of State of Mind. The second season of State of Mind, containing six episodes, has not yet been published, which creates a great business opportunity for the acquirer.

STATE OF MIND

State of Mind is a highly produced narrative podcast series that tells the intimate stories of the world's best individuals. It is hosted by Blinkist's co-founder Niklas Jansen and features guests such as Xavier Bettel (Prime Minister of Luxembourg), Jeanette Epps (NASA astronaut and the first woman that will set foot on the moon), Dana Fox (screenwriter of What happens in Vegas​), Tim Raue (Michelin-starred chef), Ryan Holiday and others.​ 

ROI & MONETIZATION

The unpublished 2nd season of State of Mind creates a high business opportunity for the acquirer on top of the streaming account itself. Below are some of the cases to monetize the asset in the future:

1)  Advertisement (ROI = 271%​)
Podcasts can be monetized by the insertion of 3 ads (intro, midroll, outro) into every episode. The current CPM (price per 1,000 plays) is between €50 and €100. Services such as ​Acast broker advertisements deals for producers and media asset owners.

Calculation​: Basing the calculation only on the 2nd season and assuming a standard CPM of €75, the insertion of 3 ads in every episode and the total amount of plays of 250,000 on the season: €75x3x(250,000/1,000) = €56,250
Note​: Please keep in mind that this number could be higher. 1st season, published in February 2020, still gets around 9,000 plays a month without any promotional effort.

Invisible Media​: Invisible Media has already all the distribution efforts planned for the 2nd season, including partnerships with Apple and ​Castbox​. It will operationally support the acquirer if this option is selected to guarantee the reaching of at least 250,000 plays

2)  Sale (ROI = 296%)
As long as the 2nd season is not published, it can be resold for a high price to platforms such as Spotify, Audible, Deezer, Podimo, or others. They will then publish it as original content, In podcasting, they operate on the same business model as Netflix. Alternatively, the show can also be sold to other producers. The current market prices in Germany for this type of podcast go from €5,000 to €15,000 per episode. In English speaking countries these prices are much higher.

Calculation​: Basing the calculation on a target prices of €10,000 per episode: €10,000 x 6 episodes = €60,000
Note​: Please keep in mind that we will be also transferring the IPs of the other 6 episodes of the first season.

Invisible Media​: Invisible Media has contacts in the podcast industry and is happy to point you to the right contacts in charge of content acquisition and buyouts at major platforms. Invisible Media didn’t pursue this profitable path due to time constraints.

3)  Licensing & Syndication
Invisible Media will hand over all the scripts and raw materials of the episodes. It is possible to sell the stories’ rights to publishers of other mediums. The most common case in podcasting is to sell the stories to book publishers. It is also possible to syndicate or license the content.

4)  Use the account for other purposes
It is also possible to re-purpose the use of the account and publish other content on it. The new content will have 220,000 plays, 155,000 unique listeners, and 40,000 subscribers from day one. This will help the new content to grow faster.

Categories

Advertising, Content, eBooks, Entertainment, Podcasting

Reason for Selling

I have other projects or businesses I would like to focus on

Your Options

Included in the Sale

  • Includes website
  • Includes domain
  • Includes design source files
  • Includes marketing assets
  • Includes hosting accounts
  • Includes social media accounts

Other Information

  • 1 Offers received

Recent Offers

$8,000.00