White Label Prop Firm Platform

Listing Details

Our startup, provides a comprehensive software solution tailored for Prop Firms, addressing their unique needs in managing trading programs, traders, and liquidity. Our platform is an all-in-one tool allowing CEOs and traders to seamlessly oversee the entire business lifecycle. Key features include launching new trading programs, managing trader performance, applying for trading programs, and maintaining control over enterprise liquidity. By integrating with any brokerage backend, our software offers unmatched flexibility and scalability, setting us apart from competitors like dx.trade and TradeLocker. We have partnered with Alaric Securities and integrated their backend into our product during development; however, it's proven uneconomical to offer it as a service to the market because Alaric's pricing (1,5 p account) would put us well above the average asking price for our competitors, which is around 0.5-0.2 per account. We are not a broker, instead we made a software that lets people start Prop Firms and operate them accordingly to their own desires while integrating the trading solutions of brokers, where actual trading will happen.

The Prop Firm industry has seen remarkable growth, averaging 100% YoY between 2018 and 2024. With a validated business model by competitors and a rapidly expanding market, FundHance presents significant growth potential for brokers seeking to enter this lucrative space. The platform is designed to streamline operations and reduce the need for costly and time-consuming development of proprietary software, offering a turnkey solution for brokers.

We are selling the startup because we concluded that this business model is the most economical if it's operated by somebody who owns their own broker backend. Our decision is driven by the desire to partner with a broker who can leverage their existing infrastructure and expertise to maximize the potential of our software. This transition offers a strategic opportunity for buyers to capitalize on a growing market with a proven, scalable solution.

How can the buyer take this project further?

A buyer can take this further if they own and operate their own brokerage backend, and or are a broker themselves. Thus allowing them to run this operation more smoothly.